A Lifestyle-Driven Identity for a Pest Control Brand

Stoked Pest Control was created to feel different from the typical home service company. The goal was to build a retro-inspired brand identity with personality, confidence, and real-world flexibility, something that could feel just as natural on a truck as it would on a hat, hoodie, or website.

The final identity centers around a custom script logo supported by secondary lockups, badges, a bold blue color palette, and a practical brand system designed for long-term use. By avoiding literal pest imagery and focusing instead on typography, nostalgia, and wearability, the brand delivers a memorable visual presence that feels professional, approachable, and built to scale.