Hensley American Grill storefront signage with vintage-inspired script logo and round exterior badge sign.

Hensley American Grill

Hensley American Grill is a restaurant brand built around classic comfort food, bold flavor, and the visual language of vintage Americana.

The goal was to create a flexible identity system that feels established, familiar, and full of character, combining bold typography, custom script lettering, badge marks, and a simple spatula icon.

Hensley American Grill logo system featuring vintage restaurant badges, wordmarks, icons, and American grill brand marks.
Hensley American Grill burger wrap packaging pattern using the restaurant logo system and vintage badge marks.
Round hanging sign for Hensley American Grill featuring a vintage badge logo and spatula icon
Hensley American Grill interior menu board design with burgers, sandwiches, fries, sides, and drinks.
Hensley American Grill staff uniform shirt with vintage script logo, spatula icon, and American grill lettering.
Hensley American Grill mobile app screen with burger photography, badge logo, and order now interface.
Printed table menu for Hensley American Grill with burger, fries, drink, coaster, and restaurant brand details.
Mobile ordering app mockup for Hensley American Grill shown beside a burger with vintage restaurant branding.
Hensley American Grill branded delivery scooter with orange food delivery box parked outside a burger restaurant.

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