The person behind the brand
I'm Santiago Barrionuevo, founder of Santiago Design Co. For over 10 years, I’ve been designing heritage-inspired brand identities for businesses that take their craft seriously.
My work is built around clear concepts, strong typography, thoughtful structure, and practical applications. Whether a business is starting from a rough idea, an outdated logo, or an inconsistent visual identity, I help turn that into a polished brand system built for real-world use.
Over the years, I’ve worked with founders across the US and internationally, from early-stage businesses to established brands looking to level up. My work has also been recognized by Dribbble and LogoLounge.
What keeps me at it is the moment a client sees their brand come together and realizes it finally looks and feels like what they had in their head all along.
WHO I WORK WITH
I work best with founders and owner-led businesses that know what they’re building and want a brand that feels considered, distinctive, and built to last. Not just a quick logo, but a real identity system, something that holds up across packaging, signage, apparel, merch, and everything in between.
HOW I WORK
01 — Discovery
We start with a conversation about your brand, your goals, and what you want to communicate. The more I understand your world, the better the work.
02 — Design
I develop your identity from the ground up, no templates, no shortcuts. Every concept is built specifically for your brand and presented with the context you need to make a confident decision.
03 — Delivery
You get a complete, organized file package ready to use across every touchpoint, print, digital, signage, and beyond.
QUESTIONS, ANSWERED.
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2–3 weeks from the moment I receive your completed brief, as long as feedback comes back within 48 hours at each stage.
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Then I'll develop a new round of concepts at no cost. That's the "None of them feel right" guarantee.
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Yes. That's exactly what the Logo Refresh is for: evolution, not revolution.
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Yes. You get 100% original work and full transfer of rights upon delivery.
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Smoothly. Buenos Aires is just 1–2 hours ahead of New York, so we share business hours.
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Most projects are split into two payments: 50% upfront to book the project and 50% before final files are delivered.
Larger brand identity projects may be divided into additional milestones. The full payment schedule is clearly outlined before the project begins.
Services
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A complete logo system built to last. Primary mark, submark, color palette, typography, and final files ready for any application.
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Everything in the logo suite, plus secondary marks, brand patterns, guidelines, and real-world mockups. The full picture.
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From business cards to packaging, social media templates, and beyond, I help you extend your brand into real-world touchpoints. Every piece is designed to work seamlessly with your identity and elevate how your audience experiences your brand.
Good things start with a clear ideaLet’s make
your mark.
Tell me about your business, what you need, and where you want to take it. I’ll get back to you with the next steps.