The person behind the brand
I'm Santiago Barrionuevo, founder of Santiago Design Co. For over 10 years, I’ve been designing heritage-inspired brand identities for businesses that take their craft seriously.
Over time, I found myself drawn to brands with a real-world presence, businesses in food, trades, hospitality, outdoor, and lifestyle spaces that need more than a logo. They need an identity system that feels distinctive, flexible, and built to last.
My work has been recognized by LogoLounge and Logo Wave, and I've had the chance to work with founders across the US and internationally, from early-stage businesses to established brands looking to level up.
What keeps me at it is the moment a client sees their brand come together and realizes it finally looks and feels like what they had in their head all along.
WHO I WORK WITH
I work best with founders and owner-led businesses that know what they’re building and want a brand that feels considered, distinctive, and built to last. Not just a quick logo, but a real identity system, something that holds up across packaging, signage, apparel, merch, and everything in between.
HOW I WORK
01 — Discovery
We start with a conversation about your brand, your goals, and what you want to communicate. The more I understand your world, the better the work.
02 — Design
I develop your identity from the ground up, no templates, no shortcuts. Every concept is built specifically for your brand and presented with the context you need to make a confident decision.
03 — Delivery
You get a complete, organized file package ready to use across every touchpoint, print, digital, signage, and beyond.
Services
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A complete logo system built to last. Primary mark, submark, color palette, typography, and final files ready for any application.
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Everything in the logo suite, plus secondary marks, brand patterns, guidelines, and real-world mockups. The full picture.
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From business cards to packaging, social media templates, and beyond, I help you extend your brand into real-world touchpoints. Every piece is designed to work seamlessly with your identity and elevate how your audience experiences your brand.