A trendy and modern sandwich shop located in London

Tom approached me to create a logo and visual identity that reflected his brand values and personality while standing out in the competitive food industry market.

Objective

Tommy's wanted to differentiate themselves with creative and fun filling combinations, emphasizing the use of high-quality, locally sourced ingredients. This inspired the design of a logo that conveyed freshness and uniqueness, while also being bold and modern.

Since Tommy's offers both eat-in and takeaway options, the logo needed to be versatile and adaptable to various formats, including signage, packaging, and digital platforms.

The Outcome

To reflect the brand's values of fun, community, quality, and authenticity, I chose vibrant colors and retro typography for the logo. This, combined with colloquial language in marketing copy and a strong Instagram presence, creates a welcoming and friendly brand image.

Tommy's Sandwiches brand personality is trendy, fresh, energetic, and youthful. These attributes were reflected in the mascot logo design through dynamic shapes and vibrant colors.

The logo and visual identity communicate Tommy's Sandwiches promise to deliver the best sandwiches, welcoming service, and good vibes to every customer.