Hundred Strikes is a fishing brand built around precision, energy, and the pursuit of the next catch.

The visual identity combines a bold, compact logo system with a sharp graphic language designed to feel modern, technical, and unmistakably connected to fishing culture without relying on predictable outdoor clichés.

A high-contrast palette of deep black and electric green gives the brand a strong presence across equipment, apparel, packaging, and digital applications. The identity was developed as a flexible system, from the primary mark and supporting graphics to product packaging, caps, decals, fishing gear, and branded communication pieces.

The result is a direct, recognizable identity designed to perform wherever the brand shows up.