a local restaurant renowned for its American-style burgers

Objective

With the rising popularity of this type of cuisine, the restaurant sought a complete brand overhaul to appeal to the younger local demographic. The client's vision was to embody an American-style identity that reflects the quality of their homemade offerings while maintaining a hipsterish, modern, and inviting aesthetic.

The Outcome

I created two variations of the logo. The first, a distressed-looking design featuring a burger icon, became the primary logo and was an instant hit with the client. The second variation, a simpler design incorporating a badge around the letter "G," proved to be an excellent standalone brand symbol.

The identity is versatile across three color schemes: black, bone, and mustard. Bold and distressed typography was chosen to infuse the brand with the desired vintage appeal. Additionally, I developed a pattern, menu, and other branding collateral to be used throughout the restaurant, ensuring a cohesive and impactful brand presence.